That's Max Herbert
from Weekend on Sunday magazine.
Series 1
Episode 1
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That's Max Herbert from Weekend on Sunday magazine. He called again. Twice. - That's not the new logo, is it? - Mm-hm. - "Rape"? - No, it's still Sugar Ape. But the S-u-g-a is inside the r. - Very clever. - His choice. You know he had the question mark added by deed poll? Max Herbert doesn't have a punctuated surname. No, but he is a bit of a colon. Ha ha.